Powering Insights for the World

Your business moves fast, and insights powered by data can help it be more nimble.
We can help accelerate your team’s knowledge and understanding of a market, geography, or segment.

How Clients Use Our Insights

 
Daily Visit Distribution | VenPath

Retail and Brand Solutions

Customers and their behaviors are the lifeblood of retail. Understanding market trends consumer activities and competitive insights are all possible down to the individual shopper level with VenPath’s core locate panel.

Integrating VenPath products into Business Intelligence, Market Research, and Strategy efforts enables a better understanding of your market and competitive set in real-time.

 
Foot Traffic to Revenue Correlations | VenPath

Financial Data Solutions

Understanding interactions in the real world, patterns of behavior, and the ability to predictively model what devices are doing is of significant value to the financial sector. Hedge funds, research providers, and buy & sell-side analysts need the most granular, real-time information to inform their calculations of business performance.

VenPath provides the largest scale set of movement and location data that can determine everything from foot traffic to theme parks, hospital admission rates, and hourly wage workforce trends.

 
Media Solutions | VenPath

Media Solutions

Our opted-in panel of high-quality location data powers major media company’s targeting and attribution platforms. By leveraging VenPath data to model behaviors and activity at a household level – any company can understand that household, it’s behavior, and surface insights and understanding that power decisions.

 
 
Real Estate Solutions | VenPath

Real Estate Solutions

Property values can be calculated, but future property values are incredibly hard to predict.  That’s where VenPath comes in.

We can provide the detailed movements knowledge in and around areas where you have real estate investments to generate better modeling of real estate value.

Our approach can determine who visits retail stores, commercial spaces, and residential buildings.  It also reveals where populations live (by zip code), where else they visit/shop and how their patterns of behavior can help you effectively read the changing dynamics of a geographic area.

By better understanding areas and their demographics, you can predict market demand, future value, foot traffic and prospective changes to property value.